BIG QUESTIONS: INDUSTRIAL STRENGTH

BIG QUESTIONS: INDUSTRIAL STRENGTH

Creative Awareness

BIG QUESTIONS: Industrial strength

Exercise: Here is a big question (sort of) - answer it without thinking. Really. Don’t stop and think of what the best answer might be or the expected response. Just reply with the first ideas that flow through your mind.

What normal item sounds dangerous when you put the word "industrial Strength" in front of it?

Why: We tend to think of questions and answers as linear, exact, and technical. We expect every problem to be narrowly confined and every answer to be defensible by conventional logic. And this leads us to question a process before we’ve even completed it. That is analogous to driving with one foot on the brake and one on the accelerator by breaking out of our regular thought limitations to spur creative ideation and bring a sense of fun and unpredictable insight into our ideas.


ANSWER THIS BIG QUESTION

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